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December 21, 2015

#EvanRachelWould

Friends of the Children is thrilled to be partnering with local company Wildfang and award-winning actress Evan Rachel Wood for an exciting new campaign focused on saying YES! to life.


“This project is a play on the exercise of saying ‘yes’,” says Evan Rachel Wood. “Except instead of saying ‘yes’ I respond with ‘Evan Rachel would’. It’s a funny piece, but it’s also about being yourself and taking chances.” To bring this concept to life, Wildfang partnered with Portland-based creative geniuses Sockeye and mega-talented filmmaker James Westby. With Portland as the backdrop, we get to experience a memorable day-in-the-life, punctuated with cameos from fellow rule-breakers like Gordon, as well as Blazers center Robin Lopez and The Gossip’s Beth Ditto.


Wildfang wanted to create a film about finding adventure in the ordinary, pushing yourself to take on the unknown, and having the guts to say “yes” to the opportunities life presents us—big or small. “We’ve been long-time admirers of Friends of the Children, and we felt like this campaign was the perfect opportunity to give back,” says Wildfang CEO Emma McIlroy. “They identify the most vulnerable children in our communities as kindergartners and then commit to support and mentor them for 12.5 years, no matter what. It’s all about helping them change their stories and giving them the opportunity to say ‘yes’ to life.” (To support Friends of the Children, Wildfang will be donating 100% of proceeds from Evan Rachel Would tees to the organization. 

To learn more, click here.)
So now the only question that remains is: Would you? #EvanRachelWould